Salt – feature wall map

Type

Fresh, sketchy map
with colourful illustrations

Duration

8 weeks

Size

7680 x 1810 mm

Brief

Create an illustrated map of North Norfolk, paying particular notice to the seaward places of interest

New brand, new markets. When it comes to commissioning, developing or refreshing your brand, it can be a complex and sometimes difficult process to get exactly what you’re looking for. Salt, based at Holkham Hall are a new holiday cottage company. Lesley commissioned Clear Mapping Co to follow their new brand identity guidelines and create an artisan, bespoke map for their new holiday cottage company. Lesley wanted the illustrated map to have maximum impact across their 8m wall, highlighting all the North Norfolk attractions along the coastline.

Clear Mapping Co met with the client and took measurements of the intended wall, while still in construction. We sketched the outline of the map there and then, over tea. Lesley had already provided a list of locations and an old map, where the red ‘x’ hit the spot. Identifying the locations early on was really helpful, due to the tight deadline. We went back to Cornwall and sketched the whole map with all the features. We developed three different styles of the map as swatches, so the client could choose their preferred style before we started on the huge artwork, digitally. The finale was the launch party held at Salt, with the feature wall map taking pride of place in the background. Furthermore, client loves the map so much she would like to further use the map and illustrations in promotional material for the brand.

We were looking for a large map to be the feature of our new office on the north Norfolk coast. We met Caroline on site when the building was still under renovation and she very quickly understood what we were looking for. She worked to a tight schedule and helped us to create a map that really embraces our Brand guidelines and has the WOW factor that we were hoping for. Caroline and her team were very easy to work with and we are delighted with the end result.

Lesley Ellis

Director, The Original Cottage Company