Understanding player behavior is essential in the highly competitive world of online gambling. Operators are constantly searching for innovative ways to increase retention, personalize offers, and identify fraud. Geo-analytics, the science of deriving insights from geographic data, has become an indispensable tool in this process. By merging location-based insights with user behavior data, operators can […]

Gambling poses significant public health challenges, with its impacts often concentrated in specific geographic areas. By leveraging geospatial mapping, policymakers and researchers can identify and address these high-risk zones more effectively. Studies have shown that gambling-related harm is not evenly distributed. Urban and coastal regions, for instance, often exhibit higher densities of gambling establishments, correlating […]