News

News

UK Mapping Festival – Missing Maps Event

5

May 16

May 16, 2025

Geo-analytics in player behavior

Understanding player behavior is essential in the highly competitive world of online gambling. Operators are constantly searching for innovative ways to increase retention, personalize offers, and identify fraud. Geo-analytics, the science of deriving insights from geographic data, has become an indispensable tool in this process. By merging location-based insights with user behavior data, operators can […]

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UK Mapping Festival – Missing Maps Event

5

May 16

May 16, 2025

Mapping gambling risk zones

Gambling poses significant public health challenges, with its impacts often concentrated in specific geographic areas. By leveraging geospatial mapping, policymakers and researchers can identify and address these high-risk zones more effectively. Studies have shown that gambling-related harm is not evenly distributed. Urban and coastal regions, for instance, often exhibit higher densities of gambling establishments, correlating […]

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